Making Podcast Woolful Podcast

Episode 54: Zinzi Edmundson & Gigi Jack – Editorial history, Unbreakable bonds, LA and Knit Wit

April 7, 2016


Sponsor: We Are Knitters is a young, modern, and fashion-forward brand with a focus on DIY and the handmade community. They believe in spreading the joy of knitting through unique, original kits that provide the recipient with everything they need to knit their own individual item – from start to finish. Kits contain yarn, needles (or a hook for crocheters!), a pattern, a little sewing needle and tag, and a recyclable bag to keep all your knitting supplies in! They source only the highest quality of fibers from Peru and work with their partners to ensure an ethical supply chain from start to finish – resulting in a product that you can truly feel good about (and also in!). 

Join their knitting revolution on Instagram at @weareknitters and make sure to become part of the community with the hashtag #weareknitters when you post pictures of your work and for a chance to be automatically entered into a number of monthly giveaways. And make sure to checkout We Are Knitters most recent cotton collection for this Spring…featuring some beautiful lightweight garments for the upcoming warmer weather. My favorites are the Saxon Top and the Abruzzo Sweater. You can find this and all their other supplies and kits at


Fiber folk: In a digital world, it seems print is ephemeral…but ask Zinzi Edmundson and Gigi Jack of Knit Wit Magazine and that’s what made the most sense…with their history in the print editorial world and desire for the tactile experience. Together they’ve created one of the most compelling textile and lifestyle publications, garnering some of the most interesting folks in the industry and helping share their stories and creativity. If you haven’t already experienced Knit Wit, I highly suggest you do. You can find Zinzi and Gigi at and on instagram @knitwitknitwit.

knitwit_4knitwit_2knitwit_5knitwit_3knitwit_1 knitwit_6 knitwit_8knitwit_7


Sponsor: Brooklyn General Store was created in 2002 and is owned and operated by Catherine Clark. Tucked away on a sweet block West of the Carroll Gardens and Cobble Hill neighborhoods, Brooklyn General Store is the enchanting fiber and textile emporium we all dream of. Dreams full of wooly goodness, yards and yards of fabric, felt, dyes, patterns, tools, and handmade gifts. A little old and a little new…a classic general store for the maker who loves to make their own everything. With a charming studio, the shop hosts a variety of wonderful classes taught by special folks including Cal Patch, Nguyen Le, Heather Love and many more. With it’s floor to ceiling shelves, old rolling ladders, and old wood floors, it feels as though you’ve stepped into a wooly wonderland…I so wish I lived closer and could adopt this shop as my own lys, but thankfully they have an online shop filled to the brim with all of their fiber and sewing goods and gifts…including Knit Wit magazine. So if you’re in the Brooklyn area or just passing through, visit Brooklyn General Store in person and find them online at and on Instagram @brooklyngeneralstore


Special Event: If you’re in the bay area, there’s a wonderful event “Pastoralism Prevailing” taking place on Sunday April 17th from 2-5pm. In support of Bay Area Shepherdess, super-hero farmer Joel Salatin is coming to the charming little beach town of Bolinas. Learn how to support New Pastoralism and discuss this agrarian mission promoting carbon sequestration, health of soil & water, good food, fiber & the pursuit of happiness, as we dine and imbibe during this inspiring afternoon in support of Bay Area Shepherdess, Brittany Cole Bush & other regional land businesses. 

Food faire and fine drink will be provided, as well as a live auction at the stunning venue with inspiring folk. You can learn more and purchase tickets at


Giveaway: The winner of last weeks giveaway is Annette, you’ve won a copy of Tolt Yarn and Wool’s book Farm to Needle. Congratulations!

The giveaways this week are sponsored by Knit Wit and We Are Knitters and we’re giving away Issue 3 of Knit Wit magazine and a kit of your choice from We Are Knitters new Spring Cotton Collection. To enter, leave a comment on this blog post.


Music by Jónsi.

You Might Also Like


  • Reply Karen April 7, 2016 at 10:04 pm

    Listening to Zinzi and Gigi’s story was inspiring…I’m left with the thought, “where do you find the people you interview?” I am often amazed and never bored.

  • Reply Emily April 7, 2016 at 10:17 pm

    Love Woolful! It is such an amazing podcast… The people you find to interview show how expansive this community is… Which is awesome!!! Thanks!!

  • Reply Shayla April 8, 2016 at 12:34 am

    Can’t wait to listen!

  • Reply Catherine Wood April 8, 2016 at 3:46 am

    I am a fairly new follower of your podcasts and instagram feed, and loving it all. It’s so very inspiring. I dream of one day earning a little from my love of making, yet I dabble in too many making projects really master any. Listening to Zinzi and Gigi sharing about their friendship and working relationship left a lump in my throat. What a lovely tribute to friendship. Being a mother has definitely shaped my making and so I was delighted by your ‘man on the street’ section. Thank you for another much enjoyed podcast.

  • Reply Barbara Cerri April 8, 2016 at 3:55 am

    These stories are so inspiring. Always enjoy listening to the fiber journey. Thank you

  • Reply Kristina April 8, 2016 at 4:49 am

    Awesome episode! I definitely need to get my hands on a copy of Knit Wit. Thank you as always!

  • Reply asteride April 8, 2016 at 6:11 am

    I’m so sorry I lived in New York and never went to Brooklyn General Store! I need to go back some day and visit.

  • Reply Neza April 8, 2016 at 6:36 am

    Yay, another interesting interview, thank you Ashley, Zinzi and Gigi! Fiber people are awesome ❤

  • Reply Julie April 8, 2016 at 7:39 am

    Thank you for your podcast. I enjoy it so very much!

  • Reply Lyra Leigh April 8, 2016 at 8:25 am

    Great story this week. So excited to find out about Brooklyn General, planning to stop by when I’m over that way next weekend.

  • Reply Julia de Boer April 8, 2016 at 9:02 am

    I especially appreciated their comments on motherhood, creating, and friend. Beautiful and funny women!

  • Reply Meg April 8, 2016 at 9:04 am

    Thank goodness so many of these wonderful stores have online presences so that more of us can enjoy their goodies!

  • Reply Barbara Elfman April 8, 2016 at 9:42 am

    I grew up on the left coast outside of San Francisco and learned how to knit from my grandma who could unravel the thread from a hem and use it again to hem a dress or skirt. I now live on the right coast, Cambridge MA and have a rich maker life with all the wonderful access to farms and creative energy. I found your podcasts and I love that I hear voices from all over the country and UK. I would encourage you to check out the blog “Living with gotlands.” She is posting a lamb a day and her yarns are gorgeous! Another interesting local designer is the Third piece. I would love to contribute to your blog, but can’t find a place to do so. Please tell Zinzi and Gigi that I would love to be their mentor! I have mentored hundreds of grad students and new moms. 🙂

  • Reply Dominique April 8, 2016 at 10:03 am

    I’ve been saying to myself that I need to try one of the We are knitters kit one of these days, they look so awesome!

    dominique69 on ravelry

  • Reply Meredith S April 8, 2016 at 10:05 am

    Thanks for the interesting podcast – I’m new to knitting, and I’ve been enjoying learning about new fiber sources, designers, and yarn stores!

  • Reply Bowen Gibson April 8, 2016 at 10:09 am

    This was a great interview. They are delightful!

  • Reply craftyone April 8, 2016 at 10:33 am

    Seems like you have fun during interviews. I like getting helpful hints and a beginner to knitting.

  • Reply Naomi April 8, 2016 at 11:09 am

    Looks like a lovely book.

  • Reply Megan April 8, 2016 at 11:15 am

    So excited for this episode! I have been wanting to check out Knit Wit Magazine!

  • Reply Inês April 8, 2016 at 11:18 am

    will settle in with this episode tonight, seems so interesting 🙂

  • Reply Steph Nappa April 8, 2016 at 11:24 am

    Knit Wit has such a lovely aesthetic! Definitely adding them to my long list of knitting inspiration 🙂 I’ve also been meaning to try out a We Are Knitters kit! The summer collection looks really cute!

  • Reply Charlotte April 8, 2016 at 11:45 am

    I am totally addicted to magazines & this looks like another addition to my subscription list!

  • Reply Carol April 8, 2016 at 11:46 am

    Another pair of inspiring makers. Thank you!

  • Reply Shannon Y. April 8, 2016 at 12:01 pm

    Looking forward to a good listen!

  • Reply Meagan Radford April 8, 2016 at 12:23 pm

    Really nice to hear about a friendship that blossomed with a shared idea.

  • Reply Rian April 8, 2016 at 1:34 pm

    Another great episode! Thank!!

  • Reply Annette April 8, 2016 at 1:47 pm

    Still listening while sewing! So enjoy your podcasts Ashley. Thank you and Happy Spring!

  • Reply barbara April 8, 2016 at 2:27 pm

    love to listen to stories from people all over the world on your podcast!

  • Reply Katie April 8, 2016 at 3:22 pm

    I look forward to your podcasts every week! My favorite soundtrack to my most current knitting or sewing project.

  • Reply monica brandau April 8, 2016 at 6:21 pm

    always learning something from your podcast.

  • Reply Juliet April 8, 2016 at 9:30 pm

    I loved learning more about Knit Wit–and also the reflections on motherhood and making. Thank you!

  • Reply Margaret April 9, 2016 at 1:38 am

    Interesting episode. Loved learning about the ladies behind Knit Wit.

  • Reply Morgan April 9, 2016 at 6:45 am

    So much goodness in this episode! How DO you do it? 🙂 This is the only podcast for which I listen to every single episode! Knitting while listening to Wooful is my #1 favorite thing to do. Thanks for such a great selection of fiber wonderfulness!

  • Reply Tonya April 9, 2016 at 7:38 am

    Lovely podcast! I wish I lived in an area where I could pick up Knit Wit without ordering it. Thank you for for wntero,g me in your giveaway.

  • Reply bookboxer April 9, 2016 at 8:02 am

    I have just discovered you and am now off to listen to your podcast. Looks like I have lots of listening to do in order to catch up to the present! Many thanks!

  • Reply Zsuzsa April 9, 2016 at 9:34 am

    WAK is a really cool concept – I love exploring new ideas on your blog. Now it’s time to listen to this week’s podcast. Yay!Happy weekend! 🙂

  • Reply Laura April 9, 2016 at 11:49 am

    Great interview! I love their energy and enthusiasm. The man on the street segment was great too. If it weren’t for my daughter, who learned to knit her first semester in high school, I might never have started knitting myself. Just another reason to be thankful for being a mom.

  • Reply rachel freed April 9, 2016 at 1:25 pm

    I’ve just recently started listening to your podcast and I love the stories you tell! The man on the street segment was probably my favorite part. As a mom of two kids it really resonated with me. Thanks for the great podcast!

  • Reply Kristin April 9, 2016 at 9:10 pm

    Love, love, love Knitwit and We are Knitters! My fav episode to date 🙂

  • Reply Susan April 10, 2016 at 6:19 am

    Two new to me sources of fibrey inspiration — would love the opportunity to page through a copy of KnitWit, or try a We Are Knitters project kit.

  • Reply Hope Hawley April 10, 2016 at 9:19 am

    Loved this episode! I especially loved the aspect of motherhood and creativity

  • Reply Anna April 10, 2016 at 10:06 am

    Lovely episode! Such a cool magazine with great people behind it. Thanks for sharing!

  • Reply Lori Christensen April 10, 2016 at 11:51 am

    What a great episode! I contributed to KnitWit’s Kickstarter and love their magazine! I always find your podcasts inspiring and informative!

  • Reply Jeanine April 10, 2016 at 12:04 pm

    They were a hoot to listen to! I love how so many of your stories are just as much about the friendships behind the companies/publications you feature as those things themselves.

  • Reply Aubrey April 10, 2016 at 4:24 pm

    I’m relatively new to Woolful, and I love it! Thank you for highlighting such wonderful fiber people. I’ve been binge listening since the lovely ladies of KnitFM (which I also found late) recommended this podcast. I love it, and appreciate the chance to win a copy of Knitwit and We Are Knitters kit.

  • Reply Isha April 10, 2016 at 9:19 pm


  • Reply Rosanne Cerri April 11, 2016 at 5:01 am

    I love hearing about how they got started and how the loved ones in people’s lives impacts their knitting !

  • Reply Brittany April 11, 2016 at 7:22 am

    Thank you for another amazing episode!

  • Reply Susan April 11, 2016 at 7:45 am

    Always inspiring! Thank you!

  • Reply Martilynn April 11, 2016 at 9:48 am

    Always, always enjoy each episode. I’d like to try my hand at their L.A. Tank kit 😉

  • Reply Althea Mongerson April 11, 2016 at 10:27 am

    As usual a great listen!

  • Reply Stephanie L April 11, 2016 at 11:06 am

    Great story!

  • Reply Rebecca G. April 11, 2016 at 11:09 am

    I really enjoyed this episode. I hope to find a copy of knit wit soon.

  • Reply Caroline Vogl April 11, 2016 at 3:07 pm

    It’s so inspiring to hear about people having a dream/vision and taking off with it. I just started listening to your podcast and I can’t get enough. I’ve listened to 5+ today. Thank you so much for this piece of inspiration and motivation!

  • Reply dorinalouise April 11, 2016 at 3:16 pm

    Hello Ashley, I’ve been sitting here and listening while working on a shell shawlette for my mom for her 92nd birthday. It’s great to hear about Zinzi and Gigi and I look forward to checking out Knitwit! It’s also great to see and hear my lys highlighted . . Brooklyn General. Have a good week.

  • Reply Doreen MacL April 11, 2016 at 6:23 pm

    Thank you for another very interesting podcast as always. I have not heard of the magazine so will have a look for it now. ( I do love my print materials too)

  • Reply Kelsey Prantis April 11, 2016 at 6:47 pm

    Great episode, as always!

  • Reply Vivienne April 11, 2016 at 7:37 pm

    Thank you, Ashley, for another wonderful story. I love hearing how people got to where they are now.

  • Reply Johanna April 11, 2016 at 8:14 pm

    Wonderful to hear such great friendship in their partnership!

  • Reply Bente Simone April 12, 2016 at 4:59 am

    looking forward to this episode, as always!


  • Reply Natalie April 12, 2016 at 5:55 am

    So looking forward to listening to this on my way home from work today! Fingers crossed – I’d love to win one of these knit kits!


  • Reply Judy April 12, 2016 at 9:29 am

    Another great podcast. Thank you!

  • Reply Megan K April 12, 2016 at 3:29 pm

    Thank you for another wonderful episode!

  • Reply LuisaM April 12, 2016 at 5:13 pm

    A pleasure to listen as always!

  • Reply Theresa Schoen April 12, 2016 at 6:05 pm

    I loved hearing your guests this week speak about their working relationship. Thanks for another great episode!

  • Reply teegan April 12, 2016 at 6:17 pm

    So much fun as usual 🙂 I love all of the laughter.

  • Reply Brenda F April 12, 2016 at 7:41 pm

    This looks like a great company. Can’t wait to listen to the podcast!

  • Reply Linda April 13, 2016 at 3:35 am

    It was really interesting listening to Zinzi and Gigi’s story. Very enjoyable! Thank you.

  • Reply Jill April 13, 2016 at 6:34 am

    Thank you for producing this podcast. It truly is a bright spot in my week!

  • Reply Collection 2: The Wool Kitchen, Knit Wit Mag, EYF,... | Needle Stories April 13, 2016 at 9:49 am

    […] great weekly podcasts in which interesting people from the knitting industry are interviewed. This week’s episode features Zinzi Edmundson and Gigi Jack, co-creators of the print magazine Knit Wit. It’s a […]

  • Reply Marina Gvozdeva April 13, 2016 at 6:02 pm

    Amazing story! very enjoyable!

  • Reply Leslie Wilcott-Henrie April 14, 2016 at 6:38 am

    I value the chance to connect with far flung fiber artists, and be inspired by their work. Thank you for highlighting these talented people!

  • Reply Ramona April 14, 2016 at 8:21 am

    Love your podcast. thank you for all the inspiration.

  • Reply Eileen Cook April 14, 2016 at 6:46 pm

    The photographs look amazing!

  • Reply Diane April 15, 2016 at 9:23 am

    another great interview

  • Reply Karen Mullen April 16, 2016 at 12:26 pm

    What a fun episode to listen to! Their energy was so cute!

  • Reply Emily April 17, 2016 at 8:56 pm

    Very wonderful to listen too. I’d been curious about the story of Knit Wit, and am glad to have listened and learned!

  • Reply Podcast, Zinzi Edmundson, Knit Wit Magazine - The American Edit April 19, 2016 at 4:00 am

    […] Pietrzak’s collaborations with Anthropologie – Meredith Metcalf’s ceramics – Knitwit on the Woolful Podcast – Jungmaven hemp […]

  • Leave a Reply