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Woolful Mercantile

Knitting Woolful Mercantile Woolful Podcast

Episode 8: Ioana van Deurzen – Woolen heritage and legacy, Romanian sheep, purpose and Moeke Yarns

January 20, 2015

I’m very excited to share the eighth episode of the Woolful podcast. Today’s episode is a little different. As I’ve gotten to know today’s guest, Ioana van Deurzen of Moeke Yarns, and spent time hearing her incredible fiber journey, how it shaped her childhood and ultimately her life as an adult, I felt this story deserved it’s own space…it’s own episode.

tolt yarn and wool logo

Sponsor: This episode is sponsored by Tolt Yarn and Wool, my favorite yarn shop. In 2013, Anna Dianich opened Tolt Yarn and Wool. a local yarn shop in Carnation Washington. Most recently she launched an online shop, full of yarns each with their own story and each handpicked by Anna. You couldn’t ask for more soul when it comes to a yarn shop. Visit


Fiber folk 1: Ioana van Deurzen is an amazing woman, as you’ll soon learn. A little over a year ago she embarked on a journey with her brother and parents to create the  yarn company Moeke Yarns, to bring something back to her community that had been lost and honor her grandmother, Elena. You can find Ioana at and on Instagram @moekeyarns.

ioana van deurzen moeke yarns


ioana van deurzen moeke yarns


ioana van deurzen moeke yarns


ioana van deurzen moeke yarns


ioana van deurzen moeke yarns

Giveaway: The winner of last week’s giveaway, is @kelseyleftwich. You’ve won the Paffuto hat pattern by Michele Wang and a skein of Quince and Co Puffin. Congratulations!

This week we wanted to give away some of the very special Romanian yarn, our guest Ioana has created, Moeke Yarns. We’re giving away a skein of each the Elena and Stela yarns. To enter this giveaway, leave a comment below.


Update: As you’ve heard me talk about already, I am smitten with this amazing yarn. Not only because it feels and smells so good, but because of it’s story. It’s rustic qualities lend so well to certain projects and I plan to start on a pair of socks tonight. I’m very excited to have partnered with Ioana, to bring Moeke yarns here to the States. You can now find both Elena and Stela in our shop at,


Music by Jónsi.


Woolful Mercantile

Woolful Mercantile: We’re live!

November 26, 2014
woolful mercantile


Gosh it’s been a busy week. Yesterday we launched the Woolful podcast and today we launched the Woolful Mercantile. And I say “we” because there is no possible way I could have done this without the help of my ultimate encourager, business partner and husband, David.

These past few months, and especially these past few days, he’s taken Coltrane on extra adventures and answered endless requests for feedback while I edited, designed, emailed, etc. I find myself saying “my” a lot. My blog or my shop or my fiber mill. I’m disappointed when I hear myself say this because everything having to do with Woolful is very much we. You may only really see or hear me on the blog or Instagram, but behind the scenes is someone as equally present and part of these dreams.

So, without further ado, I present to you the Woolful Mercantile, fiber finds for fiber folk. We are the first and only US retailer of Ton of Wool Cormo. You can now pre-order some of the most incredible yarn I’ve ever laid hands on, Ton of Wool Cormo in both Aran and Fingering weights. Also available for pre-order are limited edition project kits featuring Little Woolens patterns. Our first project kit includes the soon to be released Prairie Grass hat pattern, 1 skein of Cormo in Aran weight and packaged in a beautiful bento bag from Ambatalia.

All products are shipped directly from our ranch in Idaho, so you pay only domestic shipping and all orders over $150 ship free.

Cormo is unlike any yarn you’ve ever laid hands on. Founded in 1959 by the Downie family in Tasmania, this breed of sheep is a cross between a Corriedale and Saxon Merino. With Cormo’s strong yet fine wool, it’s composition is unparalleled.

TONOFWOOL is the only Cormo wool originating from the Downie family’s purebred flock, a true single farm yarn, grown in Australia and sustainably processed in New Zealand.